Research today has reinforced what I have known for the last 30 years.
Food Quality is of paramount importance.
It’s so important that Customers say Food Quality is their NUMBER 1 requirement when going out to eat!
Reference: Caterer and Hotelkeeper (Horizons) – February 7th 2012.
Click the video below to find out find out why Steve is fuming about this,
Why would you refund money to your Customers?
Because the quality of the food you are serving is poor. Sorry to be so blatantly obvious, but it needs saying
You probably think you are saving money by using poor quality ingredients and can make more profit, but this would be a grave mistake.
It’s actually COSTING you money, very shortsighted….especially when you have to give a refund and/or complimentary meal.
It seems easy today to give out refunds for poor quality food…too easy perhaps?
The only person that is going to suffer is you and your food business, not making enough GP and highly likely the customer won’t visit you again, due to the poor food quality.
Because, it’s now proven what we knew was true all the time….Food Quality is your customers number 1 priority when going out to eat.
To quote Heston Blumenthal “You can’t make great food without great ingredients”.
Thats food for thought isnt it?
So….What are you now going to do about it?
by Marcus Kilvington of Food Profits
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