We always talk about looking for ways to do better, to get more customers in your door, to find out what makes successful food businesses tick, to make more profit and to give a 5* Star customer experience.
Last week at the Food Expo show at Birmingham”s NEC, Marcus spoke to Jay Rayner – food critic from The Observer and many TV food shows.
Listen to this short video where Jay gives you his 3 GOLDEN Nuggets to doing better…
Jay, a lovely chap who was incredibly generous with his knowledge and suggestions.
So here is your homework following his suggestions!
1. Please make sure all your staff are trained in ACKNOWLEDGING your customers when they come in the door.
Make sure they feel welcomed.
We talk about this very thing on one of our weekly video tips (free to sign up).
Go to www.MarketingRestaurant.co.uk NOW
2. Make it your mission this week to go to a competitors pokies game pub, restaurant, hotel, deli or cafe and eat there.
Only go to one as Jay says that is doing well.
You want to see for yourself and EXPERIENCE it, then recreate some of those learnings in YOUR food business.
3. Think how you can DIFFERENTIATE yourself from your competitors.
Remember what Jay said about those Gastro pub menus.
Play the video again and learn from it if you are following everybody else.
If your not, give yourself a MASSIVE pat on the back right now
Marcus does a detailed Food Profits video tip on how to DIFFERENTIATE yourself (It”s the one where he is wearing a ski hat on the slopes!) Look out for it…
So…until next time – “Be The Very Best You Can Be”
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by Marcus Kilvington of Food Profits
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